Know Your Church; Know Your Mission Field - Columbia Metro Connection - Episode #013

Aug 28, 2018

Welcome back to the Columbia Metro Connection, a podcast where you can go to get valuable, relevant, and quality resources for you and your congregation.

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The Columbia Metro Connection is sponsored and supported by the Columbia Metro Baptist Association and the almost 100 partner churches that support the ministry of the CMBA. 

This week, we have a special sponsor in the South Carolina Baptist Convention. Hosts for this week’s episode are George Bullard, the Director of Missions, Strategic Leadership Coach and Lead Missiologist at Columbia Metro Baptist Association. And I’m Chris Reinolds, Lead Pastor a Killian Baptist Church.

Joining us this week is Tom Carringer demographic and psychographic researcher and Clay Smith, Lead Pastor, at Alice Drive Baptist Church in Sumter, SC.

Together they’ll share with us the importance of the 30,000-foot view of demographics, the 10,000-foot view of psychographic/lifestyle, and how to use that information as a catalyst to help your church connect with the households in your context.

Highlights:

• Demographic data shows you general information about a people group within specific parameters while psychographics reveals the individual interests, passions, and dreams that those people groups have.  
• Psychographic data helps you figure out who is going to be most receptive to your message by matching those people with the existing church body in your context.
• Understanding the lifestyle profile of your church helps you to comprehend how God has uniquely gifted the body of believers in your context to reach the community surrounding you.  
• When you understand who you are as a church, it affects how you do the work of the ministry.  It makes you more efficient at the unique work that God has called you to do.  
• Knowing the psychographic and demographic data helps us to know, not just who we’re good at reaching, but also who we are not good at reaching.  
• Before we received the data about our church, we had a “poor church” mentality.  After getting the psychographic and demographic data, we realized that we weren’t a “poor church,”  but we were financially blessed and could do more to minister to people in our context.
• Lifestyle profiles allow us to have a laser focus on a local level.  

Resources

Contact George Bullard with Columbia Metro Baptist Association

Contact Tom Carringer

Contact Clay Smith - AliceDrive.org or [e-mail]